work of moments

Brooklyn-based photographer Cara Daly wanted her brand to reflect what she aims to capture in her photos: the ordinary, made special. Many of her inspiration photos for the design came to me live from her mother-daughter trip to Paris, as they strolled the flea markets and museums of the city.

This trip sparked our direction toward artful maximalism and hurried city sketches. The rest leans into showcasing ordinary objects, cleverly paired together to create playful, unexpected moments.

Cara wanted something illustrative and classic. We balance a loose-sketched style with a classic serif font. Cara plans to expand the wedding photography side of her business, an industry which has a largely female audience. We designed the brand to be powerfully feminine, while also also giving room for the photos to speak for themselves.

Business cards are one of my favorite things to design. Oftentimes business cards are unexciting, but I see the small space as a fun challenge to get across the vibe and emotion of a brand. I designed many for Cara, with our favorite one to the right: a business card with a cut-out frame, inviting the holder to look through the rectangle and see the world as she does.

This project was largely web-first, meaning I designed with Cara's custom website as my first priority. We know her audience will likely find her online and wanted to make sure her personality and photographic point of view would come across immediately when they visited her site.

The design emulates a gallery wall on its homepage, introducing embossing and paper texture into the design.

Cara wanted her brand collateral to support the personal connection she creates with her clients. Nothing is quite as sweet as handwritten thank you notes.

the above images do not belong to me, they are for moodboard purposes only.

the above images do not belong to me,
they are for moodboard purposes only.